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Source
Key points
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- Value
- Monetisation
- Customer Acquisition
- Friction to value (Friction in behaviour change)
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What is good about it?
- Raises some good questions to ask
Evaluating an idea, a startup is just a set of hypothesis broken into 4 categories
You don't need to build things in order to validate it
Isolate the hypothesis and then test it
Pricing and packaging is very powerful