The Guild Library
The Guild Library
👘

Optimizely's overview of A/B testing

Source

A/B Testing

A/B testing (also known as split testing or bucket testing) is a method of comparing two versions of a webpage or app against each other to determine which one performs better. AB testing is essentially an experiment where two or more variants of a page are shown to users at random, and statistical analysis is used to determine which variation performs better for a given conversion goal.

www.optimizely.com

A/B Testing