A good business argument follows this structure
S - Situation or context
C - Complication, what has gone wrong?
Q - Question that falls out of S and C, ie, can we make money by fixing this problem?
A - Answer to Q followed by arguments and evidence
Get rid of all unnecessary information
What is good about it?
- Great video to share, even does a meta look back at itself as an example of the principle
What is bad about it?
- Lacks examples