B2B SaaS benchmarks: What metrics do VCs look at for signs of Product-Market Fit (PMF)?
At AirTree, we're often asked what metrics and thresholds we look for when assessing a startup for investment, e.g., "What should our monthly churn rate be for Series X?". Our response is usually, "We don't have hard thresholds for individual metrics. Instead, we look for signals of product-market fit (PMF)".
