B2C Consumer Acquisition Guide

Drive Growth by Picking the Right Lane - A Customer Acquisition Playbook for Consumer Startups

In Dan Hockenmaier's and Lenny Rachitsky's experience, founders are often surprised to learn that there are very few routes to scalable new customer acquisition. Here, this duo unpacks the three ways drive consumer startup growth, offering a detailed framework and set of case studies for accelerating in each lane.

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