Empathy mapping


Key points

5 step method to make an empathy map
  1. Define your scope and goals
  2. Gather materials needed for empathy map
  3. Conduct qualitative research
  4. Diverge and generate different empathy maps
  5. Converge and sythesis results
Basic empathy map
Basic empathy map
Better to do it as a group

What is good about it?

  • Goes through the process really well

What is bad about it?

  • Doesn't give examples