Founding Strava - Focus on a niche


Key points

Startups can take a long time
Sometimes startups are too early
Lesson 1: Engage first, just start having conversations
Focus on one niche and go really deep with them "Inch wide and a mile deep"
The goal is not sales, the goal is a conversation, make early adopters your partners, obsess about engagement with customers
Best source of growth was word of mouth