The need to experiment in order to figure out what channel is going to give you traction
Goal 0: What level of traction are you trying to reach? (usually 1 of 3 things)
- Raise money
- Be sustainable
- Should I spend my time on this?
Underused strategies are often the best
What is good about it?
- quick and to the point
What is bad about it?
- assumes the listener already knows lean startup methodology