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The early journey as a founder really comes down to a few steps, regardless of what kind of business you’re creating:
- Find an audience with a problem they want solved.
- Have the empathy and creativity to come up with a solution that resonates.
- Put in the work to validate the solution with your target customers.
- Make sure there’s a large enough audience who wants to buy what you’re selling.
- Find clever ways to reach that audience. Be willing to do things that don’t scale in the early days, but look for non-linear ways to scale as you go.