How to come up with and validate your startup idea

The early journey as a founder really comes down to a few steps, regardless of what kind of business you’re creating:

  1. Find an audience with a problem they want solved.
  2. Have the empathy and creativity to come up with a solution that resonates.
  3. Put in the work to validate the solution with your target customers.
  4. Make sure there’s a large enough audience who wants to buy what you’re selling.
  5. Find clever ways to reach that audience. Be willing to do things that don’t scale in the early days, but look for non-linear ways to scale as you go.