SourceKey points‣Solutions don’t match people or personas; they match problems.‣Goes through a JTBD explaination and stories‣What are personas‣Understanding competitors from a Jobs perspective ‣The 9x effect‣Designing for motivation is far better than designing for attributes‣Jobs Stories Template [ When _____ ] [ I want to _____ ] [so I can _____ ]What is good about it?Deep diveTalks through: 🔨JTBD example interview w tutorial