The Guild Library
The Guild Library
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Needs-Based Segmentation

A 7-Step Guide to Needs-Based Segmentation for Startups πŸ‘₯

Needs-based segmentation is the process of identifying groups of people based on their shared experience of a specific problem or need. Like other forms of customer segmentation, it aims to identify factors that can be used to divide people into different groups so that they can be described and targeted separately.

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A 7-Step Guide to Needs-Based Segmentation for Startups πŸ‘₯