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New product adoption

Eager Sellers and Stony Buyers: Understanding the Psychology of New-Product Adoption

Reprint: R0606F Companies that introduce new innovations are the most likely to flourish, so they spend billions of dollars making better products. But studies show that new innovations fail at a staggering rate. While many blame these misses on lackluster products, the reality isn't so simple.

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Eager Sellers and Stony Buyers: Understanding the Psychology of New-Product Adoption