3 steps to Behaviour Change

Key points

Two systems in our brains: rational (slow) and emotional (fast)
The fast system is an elephant than actually does everything whereas the fast system is the rider trying to influence the elephant
The rider cannot change the direction of the elephant quickly, they can only change the elephant by three things
  1. Give direction and knowledge to the elephant
  2. Motive the elephant by tapping into its emotions
  3. Shape the path to allow for easy progress