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Getting traction (bullseye framework)

Source

Key points

The need to experiment in order to figure out what channel is going to give you traction
Goal 0: What level of traction are you trying to reach? (usually 1 of 3 things)
Underused strategies are often the best

What is good about it?

  • quick and to the point

What is bad about it?

  • assumes the listener already knows lean startup methodology