Source
Key points
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What is good about it?
- Deep dive
- Talks through: JTBD example interview w tutorial
Solutions don’t match people or personas; they match problems.
Goes through a JTBD explaination and stories
What are personas
Understanding competitors from a Jobs perspective
The 9x effect
Designing for motivation is far better than designing for attributes
Jobs Stories Template [ When _____ ] [ I want to _____ ] [so I can _____ ]