Telling a convincing story


Key points

A good business argument follows this structure

S - Situation or context

C - Complication, what has gone wrong?

Q - Question that falls out of S and C, ie, can we make money by fixing this problem?

A - Answer to Q followed by arguments and evidence

Get rid of all unnecessary information

What is good about it?

  • Great video to share, even does a meta look back at itself as an example of the principle

What is bad about it?

  • Lacks examples