Traction process and common mistakes


Key points

Traction process
  1. Brainstorm
    1. Need to take all channels seriously (removing bias)
      1. You don't know what will work until you have tested it
  2. Testing
    1. not scoping the test well enough, do not go over $1000 or a month in time
    2. What is the easiest, cheapest way to get proof
  3. Focus
    1. You have some good evidence so focus on that one channel, kill everything else
      1. You don't have enough money or time to focus on all channels at once