Validating the essential questions


Key points

Evaluating an idea, a startup is just a set of hypothesis broken into 4 categories
  1. Value
  2. Monetisation
  3. Customer Acquisition
  4. Friction to value (Friction in behaviour change)
You don't need to build things in order to validate it
Isolate the hypothesis and then test it
Pricing and packaging is very powerful

What is good about it?

  • Raises some good questions to ask