Source
Key points
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If we made decisions based on spreadsheets and analysis we would have stopped
We launched 4 times, you just only know about the last one
Airbnb examples of staying close to early adopters
If you can’t hear your customers you will fail
Things often start really small
Think about the whole experience
If you build it they will not come
Trough of sorrow (Zombie Land), there is no traction
Talks to the challenge of no one willing to invest and having to persevere and sell cereal if you have to
"Where is your market?" Go to your early adopters