The original playbook
The follow up piece of things that should have been in the playbook
Usage-Based Pricing 2.0 | OpenView
Back in November I started writing about why forward-thinking SaaS companies are shifting to usage-based models. While many of the most successful public and private SaaS companies were already usage-based, there wasn't a clear playbook on the complexities of scaling a usage-based business.
Playbook for Launching Usage-Based Pricing (best step-by-step guide of how to implement usage-based pricing)
Inside Cypress's Playbook for Launching Usage-Based Pricing | OpenView
Usage-based pricing is having a moment. When you look at all the benefits of adopting usage-based pricing, it's easy to see why. It coincides with achieving faster revenue growth at scale, building a truly customer-centric culture, and enabling a land-and-expand business model. Still, ditching subscription-based pricing is easier said than done.