Traction Experiments Overview

Traction Experiments Overview

At this point you should have found a problem, a solution and validated that an early adopter is going to buy it. The next kind of experiment you want to run is to achieve market traction. These are the 19 marketing channels that you could use to find people who have the problem you are solving.

Watch this 2 minute video to understand why the traction step is so vital for every kind of business.

But I'm not ready!?

Watch this to understand why you need to get traction earlier than you think.

Correct! You're not, but that is the whole point, you need to be out there finding and talking to more early adopters to continue to deepen your understanding of the problem, the solution, the market and to do that you need to be putting lots of people into your marketing funnel and seeing what happens. This is a scary thought, I know, but the second you stop listening to new people who have the problem you are solving, you are potentially heading in the wrong direction.

Goal 0 - What level of traction are you trying to reach?

Usually 1 of 3 things

  1. Raise money
  2. What proof will investors need before investing?

  3. Be sustainable
  4. What level of revenue do we need to hit inorder to survive?

  5. Should I spend my time on this?
  6. Is this market opportunity big enough to be worth my time?

Watch this 2 minute video to get a quick overview of traction experiments and understand goal 0

Three step traction process

  1. Brainstorm
    • You need to take all 19 channels seriously, don't let your bias or the lack of existing success get in the way, it is just about testing at this stage. You don't know what will work until you have tested it.
  2. Testing
    • You should be aiming to get answers to critical questions quickly and cheaply so make sure you are very clear on what outcome you would need to see for that channel to be a success. What is the easiest, cheapest way to get proof?
  3. Focus
    • You have some good evidence so focus on that one channel, kill everything else. You don't have enough money or time to focus on all channels at once.