Optimisation Experiments Overview

At this stage you should be starting to feel like a master of entrepreneurship experiments, things are working and you are solving problems for customers. You have all the big rocks in your business model sorted out and now it is time to make small but powerful optimisations.

There is a LOT to learn at this stage but a great place to start is to figure out which experiment you should be running when.

When to Use Which User-Experience Research Methods

The field of user experience has a wide range of research methods available, ranging from tried-and-true methods such as lab-based usability studies to those that have been more recently developed, such as unmoderated online UX assessments. While it's not realistic to use the full set of methods on a given project, nearly all projects would benefit from multiple research methods and from combining insights.

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When to Use Which User-Experience Research Methods

Deep dive into which experiment you should be running and when

Rather than going through all of the potential experiments you could be running I will just leave a breadcrumb trail of useful links for you to explore when you need.

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A/B Testing

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Surveys

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Interviews