The StoryBrand 7 Framework
The Hero’s Journey needs to be the basis of your branding
The Voltage Effect
Jobs to be Done: Theory to Practice
Read this book to substantially improve your innovation toolbox and process. It shows you what to do (and what to avoid) in order to succeed.
Customer Discovery Interviews
Technical founder learning enterprise sales
Technical founders guide to learning enterprise sales
5 steps to a great TED talk
JTBD Intercom overview
Solutions don’t match people or personas; they match problems.
The GitLab Remote Playbook
Sourcegraph Company Handbook
Recruiting metrics: Everything you need to know (Free ebook)
Workable's Ebook explaining Recruitment metrics and how to measure them