Validation and discovery have opposite objectives
A pretty clear guide to B2B cold sales calls, with an example, objection handling tips, and a template.
customers only search for solutions to their highest-priority problems
We have not found a single market where customer needs are homogenous. Yet, time and time again, companies design products for the average customer.
How to find your product market fit without leaving out the channels and business model
building an MVP should (1) clarify what founders need to understand about customers before building anything, (2) help founders identify the minimum amount of product that would need to be built to validate their idea, and (3) very specifically outline what features should be excluded entirely from the MVP.
Needs-Based Segmentation: A Step-by-Step Guide For Startups
A great guide cover product discovery and retrospectives telling the Miro success method
Article explaining the 9 building blocks of the BMC with examples.
This playbook will focus on why you should effectively apply Behavioral Design Methodologies and Tools in health care – and how to do it
There are lots of tests we can run but there is a time and a place for all of them and it is best not to fix them up!
From this process, you’ll get a short document that defines what you’re building, why you’re building it, who your core audience is, what your company values are, and a few ways to think about your company’s positioning in the market.
A 48 page guide to help students with developing their startup branding (covers brand identity, brand names, logos, colors and brand voice).
Contains slides and lesson plan for a Design Thinking challenge. Students are tasked with design a backpack for specific customer needs.
The Field Guide includes a step by step guide to help answer the questions: What is impact investing? How does it compare to traditional investing and how is it different to philanthropy? How is impact investing evolving worldwide? And in Australia? Why is it important for foundations? What are Australian charitable trusts and foundations doing about it?
Price your offering according to how much value/usage it delivers to each customer
Copywriting can do amazing things for website traffic and this guide is full of actionable techniques.
Below, we’re going to help you: 1. Understand how your product will grow 2. Put this understanding into practice 3. Avoid common growth pitfalls
Positioning defines how your product is a leader at delivering something that a well-defined set of customers cares a lot about.
Every business has finite resources which need to be pointed at the markets with the greatest yield
For founders who are figuring out their go-to-market for B2B companies.
Designed especially for DTC brands ~$5M to +$15M: (V x CR x LTV) - VC = $
The most successful companies optimize monetization in some manner every quarter
A detailed guide to the best practices of winning government tenders
A deep dive into the how-to's of building marketplaces
There are just three growth lanes for consumer startups looking to scale customer acquisition
A simple methodology of breaking down a wicked problem and then presenting it in a way that probes curiosity and fosters an entrepreneurial mindset.
Bubble's "How To Build" series contains step-by-step walkthroughs and tutorials that show you how you can create any type of web application, no code necessary.
Today, information is free and abundant. What remains scarce is insight.
Do you believe design to be a key differentiator for your business?
A set of tools and methods developed by teaching team members, students, as well as designers from around the world
Frameworks for practice, like matching practice with your final product and the importance of purposefully doing something wrong.
Startups tackling a mission first
A deep dive into software design and development
Creating a great survey is like designing a great user experience
Breaks down an example of a good homepage and why is works
Breaks down a good landing page and why it is good
A deep dive into how to create a marketplace business
A deep dive into creating compelling value propositions
Goes through a detailed example of an interview to determine JTBD
Goes through 20 popular user research methods
Goes through getting the first 1000 customers from a consumer app perspective
Acquiring links through email outreach is so tough and time-consuming
Solutions don’t match people or personas; they match problems.
This book is a guide to how we do product development at Basecamp
Clear the deck of meetings you don't need — and embrace the impermanence of a more dynamic schedule.
A framework for creating successful personal and professional relationships
The GitLab team handbook is the central repository for how we run the company
Guide from Trello - 100 % remote. Offers tips on comms & collaboration, culture and tools.
New Manager toolkit - Covers: New-to-Management Resources, Team Member Engagement, Career Development, Compensation, Workforce Planning, 9 Influencing Strategies, Leading teams through adversity or challenging time, Building an inclusive remote culture, Emotional Intelligence, Power of the Pause, Delegation
OKRs done by Gitlab - process, timeline, shared objectives, using Gitlab to manage OKRs
Guide on cultural awareness in growing, global companies
From the awesome resources section of Nobl (https://academy.nobl.io/how-to-define-your-purpose-vision-mission-values-and-key-measures/)
The different kinds of tool available for People Analytics: from programming languages like Python and R, to more basic tools like Excel. Covers visualisation programmes like Power BI and Tableau and data aggregator tools like Visier and Qlik.
Check list for People Departments to help develop a People Strategy
Resource by Tech Nation summarising challenges, common mistakes and resources for start ups as they navigate different stages of growth.
Guide from Zapier - 100% remote. Loads of interesting resources such as tools and tips for hiring & managing remote teams, teamwork, building culture in remote teams, etc.
Amazing resource by https://www.linkedin.com/in/brittanylaughlin/ capturing common challenges and patterns that emerge in start ups as they scale.
New Manager's check list for training and development. Includes what HR-related topics to keep an eye on on a daily, weekly, monthly and quarterly, bi-annually, annually and ad-hoc basis. It covers Performance mgmt, feedback, career development, 1-1s, reward strategy and employee engagement.