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How To Earn Customers For Life
How To Earn Customers For Life
You should like your customers and want to help them
The role of design thinking in creativity and innovation
The University of Queensland
The Business Model Canvas
The University of Queensland
Design Thinking - What is it?
The University of Queensland
Entrepreneurship for Australian career advisers
Murray Hurps, UTS
Free intro Course: Teaching Entrepreneurial Thinking
Free intro Course: Teaching Entrepreneurial Thinking
Queensland University of Technology
How do we embed entrepreneur training in high school curriculum?
Global Entrepreneurship Network
How can you start being an entrepreneur?
Murray Hurps, UTS
How to provide good careers education with a focus on enterprise skills for young people.
Princes Trust Australia
Tools for design thinking
The University of Queensland
The Value Proposition Canvas
The University of Queensland
Part 1: Connecting high school entrepreneurs to real world opportunities
Global Entrepreneurship Network
Young Startup
Damien Meunier
The Entrepreneurship Landscape Across Australia for K-12 Schools | Find My Spark 2020
Spark Festival
Spark Festival Find My Spark 2020
Spark Festival
Entrepreneurship is about ethical and sustainable thinking
European Commission's - Joint Research Centre's: Science and Knowledge Hub
Entrepreneurship is about vision
European Commission's - Joint Research Centre's: Science and Knowledge Hub
Entrepreneurship is about valuing ideas
European Commission's - Joint Research Centre's: Science and Knowledge Hub
What is Entrepreneurship?
Murray Hurps, UTS
Entrepreneurship is about creativity
European Commission's - Joint Research Centre's: Science and Knowledge Hub
Part 2: Australian high school entrepreneur inspiration from a Slack community
Global Entrepreneurship Network
What's so great about being an Entrepreneur?
Murray Hurps, UTS
Entrepreneurship is about spotting opportunities
European Commission's - Joint Research Centre's: Science and Knowledge Hub
Why Does Australia Need More Entrepreneurs?
Murray Hurps, UTS
Entrepreneurship is about self-awareness and self-efficacy
European Commission's - Joint Research Centre's: Science and Knowledge Hub
Student Pitch examples
Future Anything
Managing founder expectations
Managing founder expectations
"I really wish founders went in with the mindset of, 'I don't care if it takes two years to work'. How do you set your mind up so that you are not immediately disappointed”
Power Up your Pitch
Power Up your Pitch
Masterclass on nailing your pitch
B2B Sales for Startups Strategies, Tactics & Tradecraft
B2B Sales for Startups Strategies, Tactics & Tradecraft
Practical "how-to" level to improve sales performance, from lead prospecting to close.
How to validate a problem (and find a solution)
How to validate a problem (and find a solution)
How to validate the idea you’ve identified as a problem and develop a hypothesis of the solution.
AU entrepreneur elevator pitch Avatar image Exploring a Youtuber's business model using the Business Model Canvas
AU entrepreneur elevator pitch Avatar image Exploring a Youtuber's business model using the Business Model Canvas
Business model breakdown of a Youtuber.
Creating new ideas using the SCAMPER technique`
Creating new ideas using the SCAMPER technique`
Video that explain the SCAMPEr technique by referencing Uber.
How to Brainstorm like a Boss
How to Brainstorm like a Boss
Simple rules to level up your brainstorming game.
From Idea to Business - Animated Series
From Idea to Business - Animated Series
An animated series exploring the process of a startup, idea to business. By Strategyzer and the Ewing Marion Kauffman Foundation
How to create a Customer Persona using an Empathy Map
How to create a Customer Persona using an Empathy Map
6min video explaining how to create a Customer Persona using an Empathy Map.
Entrepreneur Elevator Pitch
Entrepreneur Elevator Pitch
A YouTube series where entrepreneurs have an elevator ride to pitch their ideas. Great for analysing pitch techniques.
5 Stages of the Design Thinking Process
5 Stages of the Design Thinking Process
Animated video explaining the 5 stages of the DT process. Created by Invision
What is an entrepreneur?
What is an entrepreneur?
Animated video explaining what an entrepreneur is. Created by BGC Canada
PR Strategy Tactics
PR Strategy Tactics
Marketing through your audience’s existing sources of influence. It works!
Pitch Deck Evaluation
Pitch Deck Evaluation
Valuable insights into how to put together your pitch deck with evaluations
Pitchfest with Lisa Messenger and Lana Wilkinson
Pitchfest with Lisa Messenger and Lana Wilkinson
Pitchfest is an opportunity for kids to pitch their business or charity ideas to a panel of entrepreneurs and business people. The aim of Pitchfest is to help kids realise their potential and inspire other kids to feel confident in their abilities, to be creative and feel empowered to bring an idea to life.
Pitchfest with The Tempest Two and Liam Foldi and Emily Gabriel
Pitchfest with The Tempest Two and Liam Foldi and Emily Gabriel
Pitchfest is an opportunity for kids to pitch their business or charity ideas to a panel of entrepreneurs and business people. The aim of Pitchfest is to help kids realise their potential and inspire other kids to feel confident in their abilities, to be creative and feel empowered to bring an idea to life.
Pitchfest - Turia Pitt, Effie Kats, Aleena Wiratunga and Prue Spencer
Pitchfest - Turia Pitt, Effie Kats, Aleena Wiratunga and Prue Spencer
Pitchfest gives kids an opportunity to pitch their charity or business ideas to a panel of entrepreneurs and business people. The aim of Pitchfest is to help kids realise their potential and inspire other kids to feel confident in their abilities, to be creative and feel empowered to bring an idea to life.
Pitchfest with Marc Randolph, co-founder of Netflix
Pitchfest with Marc Randolph, co-founder of Netflix
Pitchfest gives kids an opportunity to pitch their charity or business ideas to a panel of leading entrepreneurs and business people from around the world. The aim of Pitchfest is to help kids realise their potential and inspire other kids to feel confident in their abilities, to be creative and feel empowered to bring an idea to life.
Pitchfest with Naomi Simson, Nick Bell, Jack Berne and Fletcher Carstens
Pitchfest with Naomi Simson, Nick Bell, Jack Berne and Fletcher Carstens
Pitchfest gives kids an opportunity to pitch their charity or business ideas to a panel of entrepreneurs and business people. The aim of Pitchfest is to help kids realise their potential and inspire other kids to feel confident in their abilities, to be creative and feel empowered to bring an idea to life.
Pitchfest Full Episode Matt Higgins, Nick Stone, Layla Kennedy and Declan Williamson
Pitchfest Full Episode Matt Higgins, Nick Stone, Layla Kennedy and Declan Williamson
Pitchfest is an online production and entrepreneurial program giving kids an opportunity to pitch their charity and business ideas to a panel of leading entrepreneurs and business people from around the world. The aim of Pitchfest is to help kids realise their potential and inspire other kids to feel confident in their abilities, to be creative and feel empowered to bring an idea to life.
The Life Of A Young Entrepreneur HD
The Life Of A Young Entrepreneur HD
A documentary about young web entrepreneurs in the U.S. and Europe. It contains interviews with the founders of Vimeo, Soundcloud, Kiip, InDinero, Dropbox, Foodspotting and many others who talk about how they started their company and their lives as an entrepreneur.
Lean Startup Lessons: Test Before you Build (Eric Ries)
Lean Startup Lessons: Test Before you Build (Eric Ries)
A short video in which Eric Ries discusses how to go about testing before a product is created.
How To Identify a Market Segment
How To Identify a Market Segment
How to define a market segment as a group of people who have in common a role inside a context and they are facing the same problem that triggers a specific emotion.
Startup Metrics That Matter Masterclass
Startup Metrics That Matter Masterclass
Deciding what metrics startups should follow and how. Best suited to post-launch startups, pre-seed and seed stage
Customer Discovery Interviews
Customer Discovery Interviews
Your mom is lying to you! How do you find out the truth?
Demystifying Term Sheets
Demystifying Term Sheets
In this beginner’s guide to term sheets you will see what a term sheet is, what its role is in the investment process, why you should be using term sheets and how they can be effectively utilised. You’ll also learn some common terms and clauses and why they're included, and term sheets for different situations.
Seven Steps to Building a Business With Cult Status
Seven Steps to Building a Business With Cult Status
How to build a business with a passionate community around it.
Build a Financial Model That Wins Investment
Build a Financial Model That Wins Investment
Beginners guide to financial modelling, learn what investors are looking for in a financial model
Ecommerce Digital Marketing
Ecommerce Digital Marketing
Designed especially for DTC brands ~$5M to +$15M: (V x CR x LTV) - VC = $
Design Thinking Innovation
Design Thinking Innovation
Damian Holz goes through the process of innovating with design thinking and Jobs to be Done
Blogging for Business
Blogging for Business
This is a full course on blogging for business to drive customers
Winning Government Tenders
Winning Government Tenders
A detailed guide to the best practices of winning government tenders
Self-regulation - Pursuing an idea and not being afraid to pivot
Self-regulation - Pursuing an idea and not being afraid to pivot
• Identify indicators of a success in relation to change
• Identify importance of self-awareness and emotional intelligence
• Activate new ways of thinking about success and how to measure success
Teachers Master Class- Embracing change - Emotional resilience to pivot
Teachers Master Class- Embracing change - Emotional resilience to pivot
• Identify indicators of a student’s success in relation to change
• Identify the importance of self-awareness and emotional intelligence
• Activate new ways of thinking about success and how to measure success
Entrepreneurship in Agriculture
Entrepreneurship in Agriculture
Farmers are entrepreneurs and innovators who use their initiative to solve problems daily.
Role universities play in supporting and enabling grassroots entrepreneurship
Role universities play in supporting and enabling grassroots entrepreneurship
How can universities better support the transition between graduation and higher education so that more young people are prepared to apply an entrepreneurial approach to future challenges?
Leading Systemic Change in Schools
Leading Systemic Change in Schools
How to embed sustainable and scalable change into schools and school systems
How Stripe's COO approaches company building
How Stripe's COO approaches company building
Talks through the use of titles, hiring and onboarding
How to get started as a High school students
How to get started as a High school students
Want to solve a big problem but don’t know where to start? Got a great idea but can’t find the time?
Adopting a Lean Startup approach in the classroom
Adopting a Lean Startup approach in the classroom
If you have ever wondered what Design Thinking, the Business Model Canvas, Agile, Lean Startup and an MVP is, this session is a great icebreaker.
Be the leader that you would want to work for
Be the leader that you would want to work for
“It is the ‘golden rule’ applied to leadership,” Dholakia says. “Try to be the kind of leader that you would want to work for.”
Mission Model Canvas
Mission Model Canvas
Startups tackling a mission first
Secrets kill startups, Forget about NDA's
Secrets kill startups, Forget about NDA's
You are lucky if someone looks at your business and gives you advice
The power of believing that you can improve | Carol Dweck
The power of believing that you can improve | Carol Dweck
The feedback; 'Not yet', tells people they are on a learning journey that they can make
Problem/Solution Interviews
Problem/Solution Interviews
Don't think you know an industry that you don't
Facilitating user testing
Facilitating user testing
Goes through 3 good techniques with great examples when doing user testing
YC on Finding co-founders
YC on Finding co-founders
Founding teams outperform solo founders
Empathy mapping
Empathy mapping
Better to do it as a group
Digital prototyping
Digital prototyping
Goes through the creation of a digital prototype build from a paper prototype
Founding Strava - Focus on a niche
Founding Strava - Focus on a niche
Best source of growth was word of mouth
Make better surveys
Make better surveys
Surveys are very ineffective if done poorly, here is how to do it right
Empathy-Based Prototyping
Empathy-Based Prototyping
Observation as the starting point for innovation
Traction process and common mistakes
Traction process and common mistakes
Goes through the whole traction process quickly
Validating the essential questions
Validating the essential questions
You don't need to build things in order to validate it
Getting traction (bullseye framework)
Getting traction (bullseye framework)
You need to experiment in order to figure out what channel is going to give you traction
Compositing prototypes
Compositing prototypes
Keep all prototypes and keep it out in the open and engage with it
MVP to Minimal Viable Revenue
MVP to Minimal Viable Revenue
Explains the gap between MVP with early adopters and minimal viable revenue (break-even) and then minimal viable traction where things start to take off
Closed vs Open Questions
Closed vs Open Questions
Great examples about when to use closed and open questions
Business models not just product
Business models not just product
A great product does not equal large scale growth
Cost per acquisition and lifetime value
Cost per acquisition and lifetime value
Talks to marketing experimentation as well as explaining CPA and LTV really well
Needs driven innovation
Needs driven innovation
Finding unmet needs through engaging with and observing patients, family, doctors, etc.
Bring ideas to life with coding
Bring ideas to life with coding
Goes through some of the potential platforms to use for the coding prototypes
Journey mapping
Journey mapping
Goes through the main points of journey mapping
Fixed and variable costs
Fixed and variable costs
Definitions and explanation of fixed and variable costs
Cash & Risk in Entrepreneurial Finance
Cash & Risk in Entrepreneurial Finance
Debt and equity simple definitions and the purpose to put cash into the business
Before you judge, brainstorm
Before you judge, brainstorm
Judging new ideas should start by brainstorming yourself about something unrelated
MVP Basics
MVP Basics
Do not build something if you do not know who the users are
Let your ideas run naked
Let your ideas run naked
Don't be secretive about ideas, they will die if you do
Won't scale, so what
Won't scale, so what
Most things don't scale, as a business grows you need to reinvent things anyway
Overview of the raising capital eco-system
Overview of the raising capital eco-system
Great detailed overview of the whole capital raising space from a US perspective
Use stuff when designing
Use stuff when designing
Use stuff (tangibles) they help (1) energise the group, (2) reduce distractions, (3) help to understand value
How customers make purchasing decisions
How customers make purchasing decisions
Lots of good points covered really fast
User interviews 101
User interviews 101
Goes through all the basics
Solution interview example and guide
Solution interview example and guide
Goes through the 5 stages of a solution interview with a good examples
Telling a convincing story
Telling a convincing story
A good business argument follows this structure
Need statement
Need statement
Goes through the need of having a specific user description
Brad Feld's Mental Health Story
Brad Feld's Mental Health Story
Success does not make mental well-being
Intentional silence in interviews
Intentional silence in interviews
Goes through the importance of silence with both good and bad examples
Creating a team charter
Creating a team charter
We will do our best to avoid founder drama
To change people, change the environment
To change people, change the environment
Knowledge does not equal change
What and when to use personas
What and when to use personas
Goes through what personas are and why and when to use them (after interviews)
Self-determination theory
Self-determination theory
Basic definitions for autonomy, competence and relatedness
Understanding the Job
Understanding the Job
Goes through the famous milkshake example and explains Jobs to be done
What is a prototype & sketching
What is a prototype & sketching
Share prototypes early and often
Don't listen to customers
Don't listen to customers
Customers don't have the answers but you can learn from watching them
Imposter Syndrome by Mike Cannon-Brookes
Imposter Syndrome by Mike Cannon-Brookes
Great talk about feeling out of your depth by Mike Cannon-Brookes
Problems are opportunities
Problems are opportunities
How do you teach people to see the world as full of opportunities not problems
Power of observation
Power of observation
You need to observe what people are actually doing (toothbrush story)
Ideas don't matter
Ideas don't matter
Turn ideas into action
Design thinking 101
Design thinking 101
Design thinking is both a process and a mindset
Stay close to early adopters
Stay close to early adopters
Airbnb examples of staying close to early adopters
Diffusion of Innovation Theory
Diffusion of Innovation Theory
You need to market to each group differently with different channels
3 steps to Behaviour Change
3 steps to Behaviour Change
Two systems in our brains: rational (slow) and emotional (fast)
Why you have to sell
Why you have to sell
You only have 2-3 years to get out there and sell or you'll die
Leaky bucket
Leaky bucket
You need to pour customers into the top of the funnel
Bias and inequality
Bias and inequality
Being objective is very difficult
Engage first, envision after
Engage first, envision after
Talks through learning by paying attention to what is around you
Value based pricing
Value based pricing
Don't think of price being equal to cost plus a margin
Business Model/ Finance 101
Business Model/ Finance 101
Cash is life. Growth eats cash
Effective online advertising
Effective online advertising
5 great tips on online advertising
Cognitive Distortions of Founders
Cognitive Distortions of Founders
Some cognitive distortions to be aware of as a founder
The subjective value of money
The subjective value of money
The value of your business = the future cash glow +/- the buyers aversion to loss
IP for startups
IP for startups
Goes through all the types of IP in a simple fun way
A/B Testing 101
A/B Testing 101
When and why to use A/B testing
Australian Startup Movie
Australian Startup Movie
Goes through the startup stories of Canva, SafetyCulture and VinoMofo
Praise the process not the outcome
Praise the process not the outcome
Growth mindset engages with failure in order to improve
Cold emailing investors
Cold emailing investors
Cover the problem, solution, market potential, founding team
Contribution and Breakeven
Contribution and Breakeven
Contribution and breakeven definition and example
What company do you want to create?
What company do you want to create?
Figure out what kind of business you want to make so that you can move in that direction
Can't outsource customer acquisition
Can't outsource customer acquisition
You need to have everyone involved during the early sales process
Brainstorm & ideation
Brainstorm & ideation
Brainstorming is just a component of ideation but the skill needs work
How the brain learns (neuroplasticity)
How the brain learns (neuroplasticity)
There is no recipe for learning, no 'one size fits all' (10,000 hours is not true) therefore we need to be personalising education
How to find personas
How to find personas
Uses the analogy of rocks to make the point of getting specific about your persona and not getting caught up in meaningless demographics
PR Test experiment example
PR Test experiment example
Test validates the channel, focusing on the channel is learning more and implementing the learnings
Hiring people
Hiring people
Hiring is the single most important people function
The Economics of Term Sheets
The Economics of Term Sheets
Demystifies the term sheet, giving a brief tutorial
Investor Meeting Roleplaying
Investor Meeting Roleplaying
Diversity + Inclusion at Early Stage Startups
Diversity + Inclusion at Early Stage Startups
Nonviolent Communication (Long Video)
Nonviolent Communication (Long Video)
Startup Advisor Equity?
Startup Advisor Equity?
Why You Should Try Therapy Yesterday
Why You Should Try Therapy Yesterday
How to run a User Interview
How to run a User Interview
Hiring at Stripe and the Role of a Product-Focused CEO
Hiring at Stripe and the Role of a Product-Focused CEO
The first 20 hours- How to learn anything
The first 20 hours- How to learn anything
Building an Inclusive Company Culture
Building an Inclusive Company Culture
How to Set KPIs and Goals
How to Set KPIs and Goals
How to Talk to Users
How to Talk to Users
How Do You Convince Someone to Join Your Startup?
How Do You Convince Someone to Join Your Startup?
How to Prioritize Your Time
How to Prioritize Your Time
Startup Pricing 101
Startup Pricing 101
How Pitching Investors is Different Than Pitching Customers
How Pitching Investors is Different Than Pitching Customers
Product Zeitgeist Fit: A Cheat Code for Startup Success
Product Zeitgeist Fit: A Cheat Code for Startup Success