The Guild Library

7 Problem Statement Brainstorming Methods

The Problem With Customer Problems

Excuse me, is there a problem?

Discounting hurts growth

How To Earn Customers For Life

Elements of AI

Validation vs. Discovery Interviews

B2B Sales cold call script and template

Optimising websites and SEO through design and content

Mission → Vision → Strategy → Goals → Roadmap → Task

Problem Statements - An essential guide

Key factors effecting your SEO

4-Step Pricing Framework to Build Products With Scalable Unit Economics

The Intersection Of Fit: Market ⋂ Product ⋂ Channel ⋂ Model

Redefining MVPs: A faster way to derisk new product ideas

Why your startup is worth joining

The Discovery Sandwich

Managing founder expectations

Power Up your Pitch

B2B Sales for Startups Strategies, Tactics & Tradecraft

Data mining to learn about target markets and customer behaviours.

Ethnographic Research for Startups: How to Truly Understand Your Customer

How to come up with and validate your startup idea

The StoryBrand 7 Framework

The Voltage Effect

7 strategies to brainstorm startup ideas

What is a good growth rate

New product adoption

Needs-Based Segmentation

Negotiation Template

First 1000 community members

How to write a great startup survey

How to validate a problem (and find a solution)

Product Alignment Framework

B2B SaaS benchmarks: What metrics do VCs look at for signs of Product-Market Fit (PMF)?

PR Strategy Tactics

Behavioural Health Design Playbook

What Type of Startup Experiment Should I Run, When?

Pitch Deck Evaluation

The 3 Hour (Remote) Brand Sprint

Co-Founder Matching by YC

Jobs to be Done: Theory to Practice

Startup Metrics That Matter Masterclass

Cold Outreach

Customer Discovery Interviews

SEO Content Research

Casey’s Guide to Finding Product/Market Fit

Customer Problem Stack Ranking: How Stripe Validate New Product Ideas.

Impact Investing in Australia

Usage-Based Pricing

Copy Writing Guide (2021)

Selling a startup

Actionable import/export data

5 Things That Seem Essential That We Launched Buffer Without

The Racecar Growth Framework

The Guide to Positioning

Demystifying Term Sheets

Seven Steps to Building a Business With Cult Status

Build a Financial Model That Wins Investment

Ideal Customer Profile

Cold emailing best practice

B2B Scaling GTM

Social Listening

Ecommerce Digital Marketing

The Global Support Ecosystem for Women Entrepreneurs

Design Thinking Innovation

Blogging for Business

Speed up the rate you learn from marketing

15 Rules on Co-founder Relationships

How to price your SaaS product

Winning Government Tenders

Landing Page

How Stripe's COO approaches company building

How to Build a Marketplace

B2C Consumer Acquisition Guide

Legal Templates

Examples and how-to of co-code

Strategy Template

Be the leader that you would want to work for

Expanding to the US

First Principles Thinking

Finding your strategic focus

How Uber grew in the beginning

Your first marketing calendar

Hiring a designer

Competitive advantages

Virtual Offsites

Remote onboarding

Instagram scraping

Entrepreneurship Journey Map

Idea Generation

LTV calculation spreadsheet

Product-Led Growth

SEO tracking tool

How to pitch your startup

Are patents worth it?

1:1's done well

Guide to self-directed learning

High Output Management

Effects of Hype and Exclusivity on Launch Strategies

Performance Marketing

Prepping for Board Meetings

Slush Resources Library

Marketing Library

Community Building Library

Mission Model Canvas

Steve Blank's Library

Growth loops > Funnels

Tracking and influencing Word of Mouth Traffic

High Output Founders' Library

Startup-Investor matching tool

Software Development Playbook

Choosing the right colours

How to Turn around a Disengaged or Underperforming Employee

Making tough decisions (S.P.A.D.E)

Pitching Checklist & Evaluation Template

Secrets kill startups, Forget about NDA's

The power of believing that you can improve | Carol Dweck

Hobbies boost creativity

Problem/Solution Interviews

Technical founder learning enterprise sales

Facilitating user testing

Steve Blank on the liquidation event

YC on Finding co-founders

Empathy mapping

B2B/Enterprise sales maturity questionnaire

Digital prototyping

Creating surveys that work

Founding Strava - Focus on a niche

Empathy-Based Prototyping

Make better surveys

Traction process and common mistakes

Validating the essential questions

Getting traction (bullseye framework)

Compositing prototypes

MVP to Minimal Viable Revenue

Closed vs Open Questions

Business models not just product

Cost per acquisition and lifetime value

B2C Revenue Models

All you need is true fans

Needs driven innovation

Bring ideas to life with coding

Journey mapping

Profit margins by sector

Fixed and variable costs

Business Insights Database

Breakdown of good homepage

Cash & Risk in Entrepreneurial Finance

Founder Emotional Fitness

Landing page example breakdown

Before you judge, brainstorm

How to create a Marketplace Business

Revenue Model Flowchart

Deep Dive into Value Propositions

MVP Basics

Founders Agreement (Australian Example)

Double sided marketplaces

Let your ideas run naked

No-code MVP

Engagement ladder

Competitor analysis tools list

Startup accountability email

Back-linking (SEO)

Building online events to foster community

Won't scale, so what

Overview of the raising capital eco-system

Checking a startup name

The Pitch (Good example)

JTBD example interview w tutorial

Early stage bad pitch, great learnings

Use stuff when designing

Mental health & wellness List

What Oz VC's are looking for

Validating a startup idea

How customers make purchasing decisions

User interviews 101

Long tail keyword search

Solution interview example and guide

Telling a convincing story

Surveys are subjective at best

Make a beautiful app fast

Defining a Clear Purpose and Values

5 steps to a great TED talk

Narrowly define your target user

Need statement

Assumption learning card

CAC < 25% of LTV

Is raising capital a good idea?

Experiment template

Brad Feld's Mental Health Story

Intentional silence in interviews

Killing Your Startup By Listening to Customers

Creating a team charter

Free cap table template

Product-Market Fit Engine

To change people, change the environment

What and when to use personas

Self-determination theory

Cognitive biases that impact creativity and the innovation process

B2B Sales Benchmarks

Understanding the Job

Everything Airtree

Ideaspies

What is a prototype & sketching

Don't listen to customers

Imposter Syndrome by Mike Cannon-Brookes

Thumb stopping videos in minutes

When to use which UX research method

Problems are opportunities

Power of observation

Success based on luck?

Udemy almost died at least 5 times

Techstars Toolkit

Strategies to improve delegation and team work

Six questions to ask before raising capital

Design thinking 101

Ideas don't matter

Stay close to early adopters

Diffusion of Innovation Theory

Why VCs Don’t Like Signing NDAs

Getting the first 1000

Finding a co-founder

3 steps to Behaviour Change

Blackbird Pitch Deck Masterclass

Why you have to sell

Prototyping a website

Leaky bucket

YC Startup School Library

Bias and inequality

Engage first, envision after

Value based pricing

Business Model/ Finance 101

Do things that don't scale

Effective online advertising

Cognitive Distortions of Founders

The subjective value of money

Value proposition designer

Financial Modeling tool with detailed example

Building SEO through blog backlinks

Rob Fitzpatrick's Startup Library

IP for startups

Australian Startup Movie

Indie Hackers Library

A/B Testing 101

Composition of a Seed-stage Pitch Deck

Elon Musk on Viral Marketing

Praise the process not the outcome

Batko on Board Meetings

Future scan

Cold emailing investors

Contribution and Breakeven

JTBD Intercom overview

Product development at Basecamp

What company do you want to create?

Legal documents and guidance for Australia

Alternatives not competitors

Combine and share ideas

SEM analysis tools

List of Australian investors

Can't outsource customer acquisition

Brainstorm & ideation

How the brain learns (neuroplasticity)

UX Library

How to find personas

PR Test experiment example

Cheap, fast logo design

Online lead generation

Hiring people

Startup Metrics for Pirates

Founder’s Guide to Discipline

Calendar Management

Run Better Meetings with This Expert-Level Advice

The Burn Multiple

The Economics of Term Sheets

Pitch Deck Template

Preparing & Executing a Board Deck

Raising a Seed Round

Using Current Investors to Develop Your Fundraising Approach

The Best Pitch Deck Examples

Burn Rate - AVC

Startup Pitch Deck Templates

The Board Of Directors: Board Meetings

What A CEO Does - AVC

Investor Meeting Roleplaying

Investment Memo Template

Fundraising Advice to Avoid

Revisiting the Term Sheet

Investors and their incentives

You Aren't Getting the Most Out of Your Investors

MBA Mondays: Cap Tables

MBA Mondays: Revenue Models - AVC

Pricing Lessons from Working with 30+ Seed and Series A B2B Startups

Task Relevant Maturity

The Only Onboarding Timeline You’ll Need: From Offer to First Friday

Blueprint of We

The Five Meetings Every CEO Should Lead- 3: 1:1

Interviewing

The Five Meetings Every CEO Should Lead- 1: Status Updates

Retrospective Meetings 101