Data mining to learn about target markets and customer behaviours.
Data mining uses statistics from large amounts of data to learn about target markets and customer behaviours
Ethnographic Research for Startups: How to Truly Understand Your Customer
Ethnography is based on observing existing or prospective customers to learn how they use a product or service.
How to come up with and validate your startup idea
Quick tips:
1. Build prototypes and test your early ideas on real customers; listen to their responses, and anything short of “I want this!” is really a “No thanks.”
2. Don’t build a full product until you’re feeling real pull from the market.
3. Figure out who you can sell to most easily, and start there. Market analysis can come later.
4. Develop a product that unlocks revenue for your customers.
First 1000 community members
great article for everyone to get a good perspective on the value of community, regardless of what you’re building (company or a podcast). Building an amazing product and experience is only half of the picture. The rest and arguably the important remaining half is the community who are on this journey with you because they’re inspired by your mission. Pivots are inevitable so product etc will change; but the loyal community you build and look after will always be an asset to learn from and bounce off ideas.
Experiencing Customer Interviews Lesson Plan
In this lesson students understand the value of customer interviews to validate several aspects of their business model. They hear what a customer interview sounds like and learn how much easier it is to design, and market, a product to customers after having spoken to them.
How to write a great startup survey
Your goal as a founder is to learn. Learning in the most efficient way possible means balancing learning deeply and moving quickly. Surveys achieve neither.
How to validate a problem (and find a solution)
How to validate the idea you’ve identified as a problem and develop a hypothesis of the solution.
Paper Airplane Storytelling
In this exercise, students get to learn the importance of storytelling as they design and build one-of-a-kind paper aircraft and try to convince the rest of the class that their design will fly the best. A lesson from teachingentrepreneurship.org
Improving Student Pitches
A blog from teachingentrepreneruship.org about using process pitches vs shark tank pitches how to improve student pitches using
Teaching the Business Model Canvas
A lesson created by Teaching Entrepreneurship.org. To introduce students to the 9 components of the BMC, Dr. Osterwalder starts by giving students a set of business model hypotheses and asking them to place each one in the appropriate box of the BMC.
Product Alignment Framework
A great guide cover product discovery and retrospectives telling the Miro success method
AU entrepreneur elevator pitch Avatar image Exploring a Youtuber's business model using the Business Model Canvas
Business model breakdown of a Youtuber.
Business Model Canvas Explained with Examples
Article explaining the 9 building blocks of the BMC with examples.
Creating new ideas using the SCAMPER technique`
Video that explain the SCAMPEr technique by referencing Uber.
From Idea to Business - Animated Series
An animated series exploring the process of a startup, idea to business. By Strategyzer and the Ewing Marion Kauffman Foundation
How to create a Customer Persona using an Empathy Map
6min video explaining how to create a Customer Persona using an Empathy Map.
Entrepreneur Elevator Pitch
A YouTube series where entrepreneurs have an elevator ride to pitch their ideas. Great for analysing pitch techniques.
5 Stages of the Design Thinking Process
Animated video explaining the 5 stages of the DT process. Created by Invision
B2B SaaS benchmarks: What metrics do VCs look at for signs of Product-Market Fit (PMF)?
Shedding light on what Airtree means by "signals of product-market fit (PMF)"
Behavioural Health Design Playbook
This playbook will focus on why you should effectively apply Behavioral Design Methodologies and Tools in health care – and how to do it
What Type of Startup Experiment Should I Run, When?
There are lots of tests we can run but there is a time and a place for all of them and it is best not to fix them up!
The 3 Hour (Remote) Brand Sprint
From this process, you’ll get a short document that defines what you’re building, why you’re building it, who your core audience is, what your company values are, and a few ways to think about your company’s positioning in the market.
Pitchfest with Lisa Messenger and Lana Wilkinson
Pitchfest is an opportunity for kids to pitch their business or charity ideas to a panel of entrepreneurs and business people. The aim of Pitchfest is to help kids realise their potential and inspire other kids to feel confident in their abilities, to be creative and feel empowered to bring an idea to life.
Pitchfest with The Tempest Two and Liam Foldi and Emily Gabriel
Pitchfest is an opportunity for kids to pitch their business or charity ideas to a panel of entrepreneurs and business people. The aim of Pitchfest is to help kids realise their potential and inspire other kids to feel confident in their abilities, to be creative and feel empowered to bring an idea to life.
Pitchfest - Turia Pitt, Effie Kats, Aleena Wiratunga and Prue Spencer
Pitchfest gives kids an opportunity to pitch their charity or business ideas to a panel of entrepreneurs and business people. The aim of Pitchfest is to help kids realise their potential and inspire other kids to feel confident in their abilities, to be creative and feel empowered to bring an idea to life.
Pitchfest with Marc Randolph, co-founder of Netflix
Pitchfest gives kids an opportunity to pitch their charity or business ideas to a panel of leading entrepreneurs and business people from around the world. The aim of Pitchfest is to help kids realise their potential and inspire other kids to feel confident in their abilities, to be creative and feel empowered to bring an idea to life.
Pitchfest with Naomi Simson, Nick Bell, Jack Berne and Fletcher Carstens
Pitchfest gives kids an opportunity to pitch their charity or business ideas to a panel of entrepreneurs and business people. The aim of Pitchfest is to help kids realise their potential and inspire other kids to feel confident in their abilities, to be creative and feel empowered to bring an idea to life.
Pitchfest Full Episode Matt Higgins, Nick Stone, Layla Kennedy and Declan Williamson
Pitchfest is an online production and entrepreneurial program giving kids an opportunity to pitch their charity and business ideas to a panel of leading entrepreneurs and business people from around the world. The aim of Pitchfest is to help kids realise their potential and inspire other kids to feel confident in their abilities, to be creative and feel empowered to bring an idea to life.
The Life Of A Young Entrepreneur HD
A documentary about young web entrepreneurs in the U.S. and Europe. It contains interviews with the founders of Vimeo, Soundcloud, Kiip, InDinero, Dropbox, Foodspotting and many others who talk about how they started their company and their lives as an entrepreneur.
Lean Startup Lessons: Test Before you Build (Eric Ries)
A short video in which Eric Ries discusses how to go about testing before a product is created.
How To Identify a Market Segment
How to define a market segment as a group of people who have in common a role inside a context and they are facing the same problem that triggers a specific emotion.
Personality Types Online Test
This personalities test is a useful exercise to complete with students to assist with startup team formation.
Lost at Sea Team Building Exercise
A useful team building exercise for emerging startup teams.
How to Build and Effective Brand Style Guide
A 48 page guide to help students with developing their startup branding (covers brand identity, brand names, logos, colors and brand voice).
Startup Storytelling Template
A tool for encouraging students to pitch their startup using storytelling.
Start Stop Continue Worksheet
This worksheet is a great tool for startup teams to evaluate what is working and what needs to change.
Customer Empathy Map (XPLANE)
The Customer Empathy Map by XPlane is a valuable tool to ensure change is designed in a people-centered way.
Custom Backpack Design Challenge
Contains slides and lesson plan for a Design Thinking challenge. Students are tasked with design a backpack for specific customer needs.
Jobs to be Done: Theory to Practice
Read this book to substantially improve your innovation toolbox and process. It shows you what to do (and what to avoid) in order to succeed.
Startup Metrics That Matter Masterclass
Deciding what metrics startups should follow and how. Best suited to post-launch startups, pre-seed and seed stage
Casey’s Guide to Finding Product/Market Fit
it’s important to have a strong understanding of what product/market fit looks like before investing in growth
Customer Problem Stack Ranking: How Stripe Validate New Product Ideas.
We learned more in 2 hours using this stack ranking approach than we did in 100+ customer discovery interviews.
Impact Investing in Australia
The Field Guide includes a step by step guide to help answer the questions:
What is impact investing?
How does it compare to traditional investing and how is it different to philanthropy?
How is impact investing evolving worldwide? And in Australia?
Why is it important for foundations?
What are Australian charitable trusts and foundations doing about it?
Usage-Based Pricing
Price your offering according to how much value/usage it delivers to each customer
Copy Writing Guide (2021)
Copywriting can do amazing things for website traffic and this guide is full of actionable techniques.
The Racecar Growth Framework
Below, we’re going to help you:
1. Understand how your product will grow
2. Put this understanding into practice
3. Avoid common growth pitfalls
The Guide to Positioning
Positioning defines how your product is a leader at delivering something that a well-defined set of customers cares a lot about.
Demystifying Term Sheets
In this beginner’s guide to term sheets you will see what a term sheet is, what its role is in the investment process, why you should be using term sheets and how they can be effectively utilised. You’ll also learn some common terms and clauses and why they're included, and term sheets for different situations.
Seven Steps to Building a Business With Cult Status
How to build a business with a passionate community around it.
Build a Financial Model That Wins Investment
Beginners guide to financial modelling, learn what investors are looking for in a financial model
Ideal Customer Profile
Every business has finite resources which need to be pointed at the markets with the greatest yield
Expert FindHer Resources Directory
The Expert FindHer Resources Directory contains a collection of relevant programs, funding sources, networks, mentors and tools to support women entrepreneurs.
Ecommerce Digital Marketing
Designed especially for DTC brands ~$5M to +$15M: (V x CR x LTV) - VC = $
The Global Support Ecosystem for Women Entrepreneurs
340+ VCs, accelerators, angel networks, conferences, platforms, and communities supporting women innovators
Design Thinking Innovation
Damian Holz goes through the process of innovating with design thinking and Jobs to be Done
Speed up the rate you learn from marketing
It’s hard and uncomfortable to do new things, which tempts us to spend months of planning and creation in isolation to get it right. But you don’t learn anything in the basement.
How to price your SaaS product
The most successful companies optimize monetization in some manner every quarter
Self-regulation - Pursuing an idea and not being afraid to pivot
• Identify indicators of a success in relation to change
• Identify importance of self-awareness and emotional intelligence
• Activate new ways of thinking about success and how to measure success
Teachers Master Class- Embracing change - Emotional resilience to pivot
• Identify indicators of a student’s success in relation to change
• Identify the importance of self-awareness and emotional intelligence
• Activate new ways of thinking about success and how to measure success
Entrepreneurship in Agriculture
Farmers are entrepreneurs and innovators who use their initiative to solve problems daily.
Role universities play in supporting and enabling grassroots entrepreneurship
How can universities better support the transition between graduation and higher education so that more young people are prepared to apply an entrepreneurial approach to future challenges?
Leading Systemic Change in Schools
How to embed sustainable and scalable change into schools and school systems
Articulating and Measuring the Skills That Define Entrepreneurship
Which program provides the skills best suited to your students needs, and the goals of your curriculum?
How to get started as a High school students
Want to solve a big problem but don’t know where to start? Got a great idea but can’t find the time?
Adopting a Lean Startup approach in the classroom
If you have ever wondered what Design Thinking, the Business Model Canvas, Agile, Lean Startup and an MVP is, this session is a great icebreaker.
B2C Consumer Acquisition Guide
There are just three growth lanes for consumer startups looking to scale customer acquisition
I2N Ideas Collider
A simple methodology of breaking down a wicked problem and then presenting it in a way that probes curiosity and fosters an entrepreneurial mindset.
FYA Enterprise Skills Resource Library
A library of resources to equip Young Australians with the enterprise skills and career management capabilities
Academy for Enterprising Girls Library
The Academy for Enterprising Girls is a website jam-packed with great stories and inspiring videos to help young Australian girls like yourself build core skills to start your own business
Examples and how-to of co-code
Bubble's "How To Build" series contains step-by-step walkthroughs and tutorials that show you how you can create any type of web application, no code necessary.
Be the leader that you would want to work for
“It is the ‘golden rule’ applied to leadership,” Dholakia says. “Try to be the kind of leader that you would want to work for.”
Non-technical founder wanting to build a tech startup
BEFORE you build a tech team if you're non-technical, find customers!
Idea Generation
Starting point to identify interesting, unsolved problems in the world that may turn in to great startups
Design Thinking Bootleg by d.school
A set of tools and methods developed by teaching team members, students, as well as designers from around the world
LTV calculation spreadsheet
The goal of the calculation is to obtain an estimated range for your Customer's Lifetime Value
How to pitch your startup
How to pitch your startup. Podcast interview with Colin Kinner, Founder of Startup Onramp.
1:1's done well
OK - 1:1s align you on the week.
Great - 1:1s are a forum for feedback.
Exceptional - 1:1s are a place for reflection and upgrading.
Guide to self-directed learning
Frameworks for practice, like matching practice with your final product and the importance of purposefully doing something wrong.
High Output Management
This is a great read on doing the right thing as a manager to achieve the optimal outcome
Effects of Hype and Exclusivity on Launch Strategies
There’s a real, psychological fulfillment of being “in” with the crowd and stoking envy among those around you
Steve Blank's Library
This is a huge library of teaching material for entrepreneurship in many different contexts
Tracking and influencing Word of Mouth Traffic
The WOM Coefficient tracks the rate that active users generate new users via word of mouth
Startup-Investor matching tool
A step in the right direction to level the playing field of investment
How to Turn around a Disengaged or Underperforming Employee
Talks to the complicated nature of people management
Making tough decisions (S.P.A.D.E)
A technique for making difficult decisions from Google, Facebook and Square
Secrets kill startups, Forget about NDA's
You are lucky if someone looks at your business and gives you advice
The power of believing that you can improve | Carol Dweck
The feedback; 'Not yet', tells people they are on a learning journey that they can make
Steve Blank on the liquidation event
You take money from someone and they are now relying on your business to succeed
Getting traction (bullseye framework)
You need to experiment in order to figure out what channel is going to give you traction
MVP to Minimal Viable Revenue
Explains the gap between MVP with early adopters and minimal viable revenue (break-even) and then minimal viable traction where things start to take off
Cost per acquisition and lifetime value
Talks to marketing experimentation as well as explaining CPA and LTV really well
Needs driven innovation
Finding unmet needs through engaging with and observing patients, family, doctors, etc.
Bring ideas to life with coding
Goes through some of the potential platforms to use for the coding prototypes
Cash & Risk in Entrepreneurial Finance
Debt and equity simple definitions and the purpose to put cash into the business
Founder Emotional Fitness
The importance and how-to of self maintenance from Silicon Valley's perspective
Before you judge, brainstorm
Judging new ideas should start by brainstorming yourself about something unrelated
Competitor analysis tools list
A comprehensive list of tools used to perform competitive analysis of brands and businesses through digital channels.
Building online events to foster community
it’s not as simple as just hosting a webinar. There’s a lot more to a virtual event than that.
Overview of the raising capital eco-system
Great detailed overview of the whole capital raising space from a US perspective
Use stuff when designing
Use stuff (tangibles) they help (1) energise the group, (2) reduce distractions, (3) help to understand value
Solution interview example and guide
Goes through the 5 stages of a solution interview with a good examples
Make a beautiful app fast
The digital product design platform powering the world’s best user experiences
Defining a Clear Purpose and Values
Talks about the importance of purpose through the whole business journey
5 steps to a great TED talk
Start with context, create a knowledge gap, introduce the required concepts one at a time, use metaphors where possible and give examples.
Narrowly define your target user
If the target customer profile is too wide and the feature set to broad the startup is doomed from the beginning
Is raising capital a good idea?
Talks with an Australian perspective on international capital raising and the pro's and con's
Intentional silence in interviews
Goes through the importance of silence with both good and bad examples
Killing Your Startup By Listening to Customers
If you serve all your customers you will eventually become a Frankensteins's monster, instead focus on the customers who would miss you the most as they are most likely to be the most profitable as well
Free cap table template
A free cap table to assist founders, investors and entrepreneurs easily take control and manage startup equity
Product-Market Fit Engine
Helps establish which customers you should love and which ones you should ignore
What and when to use personas
Goes through what personas are and why and when to use them (after interviews)
Cognitive biases that impact creativity and the innovation process
Cognitive biases that impact creativity and the innovation process.
Imposter Syndrome by Mike Cannon-Brookes
Great talk about feeling out of your depth by Mike Cannon-Brookes
Problems are opportunities
How do you teach people to see the world as full of opportunities not problems
Six questions to ask before raising capital
Think through and answer the 6 questions before seeking capital
The subjective value of money
The value of your business = the future cash glow +/- the buyers aversion to loss
Building SEO through blog backlinks
Acquiring links through email outreach is so tough and time-consuming
Indie Hackers Library
Hundreds of entrepreneurs share the stories behind how they've started and grown profitable online businesses.
Composition of a Seed-stage Pitch Deck
On average an investor will only look at the deck for 3:44 minutes
Batko on Board Meetings
The golden rule is that nothing in a board meeting should be a surprise to anyone
Legal documents and guidance for Australia
The A-Suite, a set of tailored, high-quality legal documents and guidance to help get your company up and running without a significant outlay of time or money
What company do you want to create?
Figure out what kind of business you want to make so that you can move in that direction
Alternatives not competitors
Most products are competing with alternatives. Alternatives are the other ways your target audience are solving the problem today.
List of Australian investors
This is a crowd-sourced list of active investors in the Australian startup ecosystem
Can't outsource customer acquisition
You need to have everyone involved during the early sales process
How the brain learns (neuroplasticity)
There is no recipe for learning, no 'one size fits all' (10,000 hours is not true) therefore we need to be personalising education
How to find personas
Uses the analogy of rocks to make the point of getting specific about your persona and not getting caught up in meaningless demographics
PR Test experiment example
Test validates the channel, focusing on the channel is learning more and implementing the learnings