Key factors effecting your SEO
Key factors effecting your SEO
Understanding the importance or lack thereof of each SEO factor
4-Step Pricing Framework to Build Products With Scalable Unit Economics
4-Step Pricing Framework to Build Products With Scalable Unit Economics
We have not found a single market where customer needs are homogenous. Yet, time and time again, companies design products for the average customer.
The Intersection Of Fit: Market ⋂ Product ⋂ Channel ⋂ Model
The Intersection Of Fit: Market ⋂ Product ⋂ Channel ⋂ Model
How to find your product market fit without leaving out the channels and business model
Redefining MVPs: A faster way to derisk new product ideas
Redefining MVPs: A faster way to derisk new product ideas
building an MVP should (1) clarify what founders need to understand about customers before building anything, (2) help founders identify the minimum amount of product that would need to be built to validate their idea, and (3) very specifically outline what features should be excluded entirely from the MVP.
Why your startup is worth joining
Why your startup is worth joining
Possible reasons why your startup is worth joining, and how to communicate them well
The Discovery Sandwich
The Discovery Sandwich
A Framework for Data-Driven Product and Customer Discovery Research.
Managing founder expectations
Managing founder expectations
"I really wish founders went in with the mindset of, 'I don't care if it takes two years to work'. How do you set your mind up so that you are not immediately disappointed”
Power Up your Pitch
Power Up your Pitch
Masterclass on nailing your pitch
B2B Sales for Startups Strategies, Tactics & Tradecraft
B2B Sales for Startups Strategies, Tactics & Tradecraft
Practical "how-to" level to improve sales performance, from lead prospecting to close.
Data mining to learn about target markets and customer behaviours.
Data mining to learn about target markets and customer behaviours.
Data mining uses statistics from large amounts of data to learn about target markets and customer behaviours
Ethnographic Research for Startups: How to Truly Understand Your Customer
Ethnographic Research for Startups: How to Truly Understand Your Customer
Ethnography is based on observing existing or prospective customers to learn how they use a product or service.
How to come up with and validate your startup idea
How to come up with and validate your startup idea
Quick tips:
1. Build prototypes and test your early ideas on real customers; listen to their responses, and anything short of “I want this!” is really a “No thanks.”
2. Don’t build a full product until you’re feeling real pull from the market.
3. Figure out who you can sell to most easily, and start there. Market analysis can come later.
4. Develop a product that unlocks revenue for your customers.
The StoryBrand 7 Framework
The StoryBrand 7 Framework
The Hero’s Journey needs to be the basis of your branding
The Voltage Effect
The Voltage Effect
How to Make Good Ideas Great and Great Ideas Scale
7 strategies to brainstorm startup ideas
7 strategies to brainstorm startup ideas
7 fairly basic strategies to brainstorm startup ideas
What is a good growth rate
What is a good growth rate
What is a good vs great growth rate from an investor’s perspective?
New product adoption
New product adoption
Studies show that new products fail at the stunning rate of between 40% and 90%
Needs-Based Segmentation
Needs-Based Segmentation
Needs-Based Segmentation: A Step-by-Step Guide For Startups
Negotiation Template
Negotiation Template
Use this to assess any deal.
First 1000 community members
First 1000 community members
great article for everyone to get a good perspective on the value of community, regardless of what you’re building (company or a podcast). Building an amazing product and experience is only half of the picture. The rest and arguably the important remaining half is the community who are on this journey with you because they’re inspired by your mission. Pivots are inevitable so product etc will change; but the loyal community you build and look after will always be an asset to learn from and bounce off ideas.
Experiencing Customer Interviews Lesson Plan
Experiencing Customer Interviews Lesson Plan
In this lesson students understand the value of customer interviews to validate several aspects of their business model. They hear what a customer interview sounds like and learn how much easier it is to design, and market, a product to customers after having spoken to them.
How to write a great startup survey
How to write a great startup survey
Your goal as a founder is to learn. Learning in the most efficient way possible means balancing learning deeply and moving quickly. Surveys achieve neither.
How to validate a problem (and find a solution)
How to validate a problem (and find a solution)
How to validate the idea you’ve identified as a problem and develop a hypothesis of the solution.
Paper Airplane Storytelling
Paper Airplane Storytelling
In this exercise, students get to learn the importance of storytelling as they design and build one-of-a-kind paper aircraft and try to convince the rest of the class that their design will fly the best. A lesson from teachingentrepreneurship.org
Improving Student Pitches
Improving Student Pitches
A blog from teachingentrepreneruship.org about using process pitches vs shark tank pitches how to improve student pitches using
Teaching the Business Model Canvas
Teaching the Business Model Canvas
A lesson created by Teaching Entrepreneurship.org. To introduce students to the 9 components of the BMC, Dr. Osterwalder starts by giving students a set of business model hypotheses and asking them to place each one in the appropriate box of the BMC.
Product Alignment Framework
Product Alignment Framework
A great guide cover product discovery and retrospectives telling the Miro success method
Business Model Canvas Template
Business Model Canvas Template
Download the BMC template here
AU entrepreneur elevator pitch Avatar image Exploring a Youtuber's business model using the Business Model Canvas
AU entrepreneur elevator pitch Avatar image Exploring a Youtuber's business model using the Business Model Canvas
Business model breakdown of a Youtuber.
Business Model Canvas Explained with Examples
Business Model Canvas Explained with Examples
Article explaining the 9 building blocks of the BMC with examples.
Creating new ideas using the SCAMPER technique`
Creating new ideas using the SCAMPER technique`
Video that explain the SCAMPEr technique by referencing Uber.
How to Brainstorm like a Boss
How to Brainstorm like a Boss
Simple rules to level up your brainstorming game.
From Idea to Business - Animated Series
From Idea to Business - Animated Series
An animated series exploring the process of a startup, idea to business. By Strategyzer and the Ewing Marion Kauffman Foundation
How to create a Customer Persona using an Empathy Map
How to create a Customer Persona using an Empathy Map
6min video explaining how to create a Customer Persona using an Empathy Map.
Entrepreneur Elevator Pitch
Entrepreneur Elevator Pitch
A YouTube series where entrepreneurs have an elevator ride to pitch their ideas. Great for analysing pitch techniques.
5 Stages of the Design Thinking Process
5 Stages of the Design Thinking Process
Animated video explaining the 5 stages of the DT process. Created by Invision
What is an entrepreneur?
What is an entrepreneur?
Animated video explaining what an entrepreneur is. Created by BGC Canada
B2B SaaS benchmarks: What metrics do VCs look at for signs of Product-Market Fit (PMF)?
B2B SaaS benchmarks: What metrics do VCs look at for signs of Product-Market Fit (PMF)?
Shedding light on what Airtree means by "signals of product-market fit (PMF)"
PR Strategy Tactics
PR Strategy Tactics
Marketing through your audience’s existing sources of influence. It works!
Behavioural Health Design Playbook
Behavioural Health Design Playbook
This playbook will focus on why you should effectively apply Behavioral Design Methodologies and Tools in health care – and how to do it
What Type of Startup Experiment Should I Run, When?
What Type of Startup Experiment Should I Run, When?
There are lots of tests we can run but there is a time and a place for all of them and it is best not to fix them up!
Pitch Deck Evaluation
Pitch Deck Evaluation
Valuable insights into how to put together your pitch deck with evaluations
The 3 Hour (Remote) Brand Sprint
The 3 Hour (Remote) Brand Sprint
From this process, you’ll get a short document that defines what you’re building, why you’re building it, who your core audience is, what your company values are, and a few ways to think about your company’s positioning in the market.
Pitchfest with Lisa Messenger and Lana Wilkinson
Pitchfest with Lisa Messenger and Lana Wilkinson
Pitchfest is an opportunity for kids to pitch their business or charity ideas to a panel of entrepreneurs and business people. The aim of Pitchfest is to help kids realise their potential and inspire other kids to feel confident in their abilities, to be creative and feel empowered to bring an idea to life.
Pitchfest with The Tempest Two and Liam Foldi and Emily Gabriel
Pitchfest with The Tempest Two and Liam Foldi and Emily Gabriel
Pitchfest is an opportunity for kids to pitch their business or charity ideas to a panel of entrepreneurs and business people. The aim of Pitchfest is to help kids realise their potential and inspire other kids to feel confident in their abilities, to be creative and feel empowered to bring an idea to life.
Pitchfest - Turia Pitt, Effie Kats, Aleena Wiratunga and Prue Spencer
Pitchfest - Turia Pitt, Effie Kats, Aleena Wiratunga and Prue Spencer
Pitchfest gives kids an opportunity to pitch their charity or business ideas to a panel of entrepreneurs and business people. The aim of Pitchfest is to help kids realise their potential and inspire other kids to feel confident in their abilities, to be creative and feel empowered to bring an idea to life.
Pitchfest with Marc Randolph, co-founder of Netflix
Pitchfest with Marc Randolph, co-founder of Netflix
Pitchfest gives kids an opportunity to pitch their charity or business ideas to a panel of leading entrepreneurs and business people from around the world. The aim of Pitchfest is to help kids realise their potential and inspire other kids to feel confident in their abilities, to be creative and feel empowered to bring an idea to life.
Pitchfest with Naomi Simson, Nick Bell, Jack Berne and Fletcher Carstens
Pitchfest with Naomi Simson, Nick Bell, Jack Berne and Fletcher Carstens
Pitchfest gives kids an opportunity to pitch their charity or business ideas to a panel of entrepreneurs and business people. The aim of Pitchfest is to help kids realise their potential and inspire other kids to feel confident in their abilities, to be creative and feel empowered to bring an idea to life.
Pitchfest Full Episode Matt Higgins, Nick Stone, Layla Kennedy and Declan Williamson
Pitchfest Full Episode Matt Higgins, Nick Stone, Layla Kennedy and Declan Williamson
Pitchfest is an online production and entrepreneurial program giving kids an opportunity to pitch their charity and business ideas to a panel of leading entrepreneurs and business people from around the world. The aim of Pitchfest is to help kids realise their potential and inspire other kids to feel confident in their abilities, to be creative and feel empowered to bring an idea to life.
The Life Of A Young Entrepreneur HD
The Life Of A Young Entrepreneur HD
A documentary about young web entrepreneurs in the U.S. and Europe. It contains interviews with the founders of Vimeo, Soundcloud, Kiip, InDinero, Dropbox, Foodspotting and many others who talk about how they started their company and their lives as an entrepreneur.
Lean Startup Lessons: Test Before you Build (Eric Ries)
Lean Startup Lessons: Test Before you Build (Eric Ries)
A short video in which Eric Ries discusses how to go about testing before a product is created.
How To Identify a Market Segment
How To Identify a Market Segment
How to define a market segment as a group of people who have in common a role inside a context and they are facing the same problem that triggers a specific emotion.
Personality Types Online Test
This personalities test is a useful exercise to complete with students to assist with startup team formation.
Lost at Sea Team Building Exercise
A useful team building exercise for emerging startup teams.
How to Build and Effective Brand Style Guide
A 48 page guide to help students with developing their startup branding (covers brand identity, brand names, logos, colors and brand voice).
Startup Storytelling Template
A tool for encouraging students to pitch their startup using storytelling.
Start Stop Continue Worksheet
Start Stop Continue Worksheet
This worksheet is a great tool for startup teams to evaluate what is working and what needs to change.
Customer Empathy Map (XPLANE)
Customer Empathy Map (XPLANE)
The Customer Empathy Map by XPlane is a valuable tool to ensure change is designed in a people-centered way.
Custom Backpack Design Challenge
Contains slides and lesson plan for a Design Thinking challenge. Students are tasked with design a backpack for specific customer needs.
Co-Founder Matching by YC
Co-Founder Matching by YC
YC's platform to help everyone find a cofounder
Jobs to be Done: Theory to Practice
Jobs to be Done: Theory to Practice
Read this book to substantially improve your innovation toolbox and process. It shows you what to do (and what to avoid) in order to succeed.
Business Model Canvas Online App
Business Model Canvas Online App
This is a free online webapp for creating Business Model Canvases.
Startup Metrics That Matter Masterclass
Startup Metrics That Matter Masterclass
Deciding what metrics startups should follow and how. Best suited to post-launch startups, pre-seed and seed stage
Cold Outreach
Cold Outreach
Change what you are asking, change how you are asking it and change the perception.
Customer Discovery Interviews
Customer Discovery Interviews
Your mom is lying to you! How do you find out the truth?
SEO Content Research
SEO Content Research
Get a mindmap of the type of questions searched to help you write content
Casey’s Guide to Finding Product/Market Fit
Casey’s Guide to Finding Product/Market Fit
it’s important to have a strong understanding of what product/market fit looks like before investing in growth
Customer Problem Stack Ranking: How Stripe Validate New Product Ideas.
Customer Problem Stack Ranking: How Stripe Validate New Product Ideas.
We learned more in 2 hours using this stack ranking approach than we did in 100+ customer discovery interviews.
Impact Investing in Australia
Impact Investing in Australia
The Field Guide includes a step by step guide to help answer the questions:
What is impact investing?
How does it compare to traditional investing and how is it different to philanthropy?
How is impact investing evolving worldwide? And in Australia?
Why is it important for foundations?
What are Australian charitable trusts and foundations doing about it?
Usage-Based Pricing
Usage-Based Pricing
Price your offering according to how much value/usage it delivers to each customer
Copy Writing Guide (2021)
Copy Writing Guide (2021)
Copywriting can do amazing things for website traffic and this guide is full of actionable techniques.
Selling a startup
Selling a startup
Marketplace to sell startups for free
Actionable import/export data
Actionable import/export data
Look through import data for manufacturers and sales trend insights
5 Things That Seem Essential That We Launched Buffer Without
5 Things That Seem Essential That We Launched Buffer Without
How can you go even more minimal here?
The Racecar Growth Framework
The Racecar Growth Framework
Below, we’re going to help you:
1. Understand how your product will grow
2. Put this understanding into practice
3. Avoid common growth pitfalls
The Guide to Positioning
The Guide to Positioning
Positioning defines how your product is a leader at delivering something that a well-defined set of customers cares a lot about.
Demystifying Term Sheets
Demystifying Term Sheets
In this beginner’s guide to term sheets you will see what a term sheet is, what its role is in the investment process, why you should be using term sheets and how they can be effectively utilised. You’ll also learn some common terms and clauses and why they're included, and term sheets for different situations.
Seven Steps to Building a Business With Cult Status
Seven Steps to Building a Business With Cult Status
How to build a business with a passionate community around it.
Build a Financial Model That Wins Investment
Build a Financial Model That Wins Investment
Beginners guide to financial modelling, learn what investors are looking for in a financial model
Ideal Customer Profile
Ideal Customer Profile
Every business has finite resources which need to be pointed at the markets with the greatest yield
Cold emailing best practice
Cold emailing best practice
Invest the time to get to know them before trying to email them
B2B Scaling GTM
B2B Scaling GTM
For founders who are figuring out their go-to-market for B2B companies.
Ecommerce Digital Marketing
Ecommerce Digital Marketing
Designed especially for DTC brands ~$5M to +$15M: (V x CR x LTV) - VC = $
The Global Support Ecosystem for Women Entrepreneurs
The Global Support Ecosystem for Women Entrepreneurs
340+ VCs, accelerators, angel networks, conferences, platforms, and communities supporting women innovators
Design Thinking Innovation
Design Thinking Innovation
Damian Holz goes through the process of innovating with design thinking and Jobs to be Done
Blogging for Business
Blogging for Business
This is a full course on blogging for business to drive customers
Speed up the rate you learn from marketing
Speed up the rate you learn from marketing
It’s hard and uncomfortable to do new things, which tempts us to spend months of planning and creation in isolation to get it right. But you don’t learn anything in the basement.
15 Rules on Co-founder Relationships
15 Rules on Co-founder Relationships
Advice from experience about co-founding relationships
How to price your SaaS product
How to price your SaaS product
The most successful companies optimize monetization in some manner every quarter
Winning Government Tenders
Winning Government Tenders
A detailed guide to the best practices of winning government tenders
Landing Page
Landing Page
Everything you could possibly want to learn about landing pages
Self-regulation - Pursuing an idea and not being afraid to pivot
Self-regulation - Pursuing an idea and not being afraid to pivot
• Identify indicators of a success in relation to change
• Identify importance of self-awareness and emotional intelligence
• Activate new ways of thinking about success and how to measure success
Teachers Master Class- Embracing change - Emotional resilience to pivot
Teachers Master Class- Embracing change - Emotional resilience to pivot
• Identify indicators of a student’s success in relation to change
• Identify the importance of self-awareness and emotional intelligence
• Activate new ways of thinking about success and how to measure success
Entrepreneurship in Agriculture
Entrepreneurship in Agriculture
Farmers are entrepreneurs and innovators who use their initiative to solve problems daily.
Role universities play in supporting and enabling grassroots entrepreneurship
Role universities play in supporting and enabling grassroots entrepreneurship
How can universities better support the transition between graduation and higher education so that more young people are prepared to apply an entrepreneurial approach to future challenges?
Leading Systemic Change in Schools
Leading Systemic Change in Schools
How to embed sustainable and scalable change into schools and school systems
Articulating and Measuring the Skills That Define Entrepreneurship
Articulating and Measuring the Skills That Define Entrepreneurship
Which program provides the skills best suited to your students needs, and the goals of your curriculum?
How Stripe's COO approaches company building
How Stripe's COO approaches company building
Talks through the use of titles, hiring and onboarding
How to Build a Marketplace
How to Build a Marketplace
A deep dive into the how-to's of building marketplaces
How to get started as a High school students
How to get started as a High school students
Want to solve a big problem but don’t know where to start? Got a great idea but can’t find the time?
Adopting a Lean Startup approach in the classroom
Adopting a Lean Startup approach in the classroom
If you have ever wondered what Design Thinking, the Business Model Canvas, Agile, Lean Startup and an MVP is, this session is a great icebreaker.
B2C Consumer Acquisition Guide
B2C Consumer Acquisition Guide
There are just three growth lanes for consumer startups looking to scale customer acquisition
Legal Templates
Legal Templates
A very large collection of all sorts of legal contracts and templates
I2N Ideas Collider
I2N Ideas Collider
A simple methodology of breaking down a wicked problem and then presenting it in a way that probes curiosity and fosters an entrepreneurial mindset.
Academy for Enterprising Girls Library
Academy for Enterprising Girls Library
The Academy for Enterprising Girls is a website jam-packed with great stories and inspiring videos to help young Australian girls like yourself build core skills to start your own business
Examples and how-to of co-code
Examples and how-to of co-code
Bubble's "How To Build" series contains step-by-step walkthroughs and tutorials that show you how you can create any type of web application, no code necessary.
Strategy Template
Strategy Template
Strategy is an informed opinion about how to win.
Be the leader that you would want to work for
Be the leader that you would want to work for
“It is the ‘golden rule’ applied to leadership,” Dholakia says. “Try to be the kind of leader that you would want to work for.”
Expanding to the US
Expanding to the US
Massive guide on overseas expansion (in particular the US)
First Principles Thinking
First Principles Thinking
Today, information is free and abundant. What remains scarce is insight.
Finding your strategic focus
Finding your strategic focus
Don't waste your time on great ideas that are meant for other people.
How Uber grew in the beginning
How Uber grew in the beginning
Hard work and unscalable actions make startups grow
Non-technical founder wanting to build a tech startup
Non-technical founder wanting to build a tech startup
BEFORE you build a tech team if you're non-technical, find customers!
Your first marketing calendar
Your first marketing calendar
Don't do 12 months, focus on smaller steps
Hiring a designer
Hiring a designer
Do you believe design to be a key differentiator for your business?
Competitive advantages
Competitive advantages
Building moats is hard, examples might make it easier
Virtual Offsites
Virtual Offsites
Startup's Playbook for Running Impactful Virtual Offsites
Remote onboarding
Remote onboarding
Lots of good tips about completely remote onboarding
Instagram scraping
Instagram scraping
Tool to help identify potential customers and get their contact details
Entrepreneurship Journey Map
Entrepreneurship Journey Map
The whole journey mapped out
Idea Generation
Idea Generation
Starting point to identify interesting, unsolved problems in the world that may turn in to great startups
Design Thinking Bootleg by d.school
Design Thinking Bootleg by d.school
A set of tools and methods developed by teaching team members, students, as well as designers from around the world
LTV calculation spreadsheet
LTV calculation spreadsheet
The goal of the calculation is to obtain an estimated range for your Customer's Lifetime Value
AI-powered business idea generator
AI-powered business idea generator
GPT-3-powered business idea generator
Product-Led Growth
Product-Led Growth
Deep dive into the idea of leading through product first
SEO tracking tool
SEO tracking tool
Helps to figure out why your customers have more traffic than you
How to pitch your startup
How to pitch your startup
How to pitch your startup. Podcast interview with Colin Kinner, Founder of Startup Onramp.
Are patents worth it?
Are patents worth it?
Goes through execution vs patents and when patents are important and why
1:1's done well
1:1's done well
OK - 1:1s align you on the week.
Great - 1:1s are a forum for feedback.
Exceptional - 1:1s are a place for reflection and upgrading.
Guide to self-directed learning
Guide to self-directed learning
Frameworks for practice, like matching practice with your final product and the importance of purposefully doing something wrong.
High Output Management
High Output Management
This is a great read on doing the right thing as a manager to achieve the optimal outcome
Effects of Hype and Exclusivity on Launch Strategies
Effects of Hype and Exclusivity on Launch Strategies
There’s a real, psychological fulfillment of being “in” with the crowd and stoking envy among those around you
Performance Marketing
Performance Marketing
The best courses in the world on performance marketing
Prepping for Board Meetings
Prepping for Board Meetings
Slush Resources Library
Slush Resources Library
High quality library of startup resources
No-Code Tool Library
No-Code Tool Library
A library of all the tools to build a business without code
Marketing Library
Marketing Library
Small but growing library on marketing
Community Building Library
Community Building Library
A Curated Directory Of Tools And Resources To Build Internet Communities
Mission Model Canvas
Mission Model Canvas
Startups tackling a mission first
Steve Blank's Library
Steve Blank's Library
This is a huge library of teaching material for entrepreneurship in many different contexts
Growth loops > Funnels
Growth loops > Funnels
Down with marketing funnels up with growth loops
Tracking and influencing Word of Mouth Traffic
Tracking and influencing Word of Mouth Traffic
The WOM Coefficient tracks the rate that active users generate new users via word of mouth
High Output Founders' Library
High Output Founders' Library
Library for VC focused Founders
Startup-Investor matching tool
Startup-Investor matching tool
A step in the right direction to level the playing field of investment
Software Development Playbook
Software Development Playbook
A deep dive into software design and development
Choosing the right colours
Choosing the right colours
Helps to put the right colours together
How to Turn around a Disengaged or Underperforming Employee
How to Turn around a Disengaged or Underperforming Employee
Talks to the complicated nature of people management
Making tough decisions (S.P.A.D.E)
Making tough decisions (S.P.A.D.E)
A technique for making difficult decisions from Google, Facebook and Square
Pitching Checklist & Evaluation Template
Pitching Checklist & Evaluation Template
Pitching Checklist & Evaluation Template
Secrets kill startups, Forget about NDA's
Secrets kill startups, Forget about NDA's
You are lucky if someone looks at your business and gives you advice
The power of believing that you can improve | Carol Dweck
The power of believing that you can improve | Carol Dweck
The feedback; 'Not yet', tells people they are on a learning journey that they can make
Hobbies boost creativity
Hobbies boost creativity
Hobbies aid in recovering from work
Optimizely's overview of A/B testing
Optimizely's overview of A/B testing
An overview of what A/B testing is all about
Problem/Solution Interviews
Problem/Solution Interviews
Don't think you know an industry that you don't
Technical founder learning enterprise sales
Technical founder learning enterprise sales
Technical founders guide to learning enterprise sales
Facilitating user testing
Facilitating user testing
Goes through 3 good techniques with great examples when doing user testing
Steve Blank on the liquidation event
Steve Blank on the liquidation event
You take money from someone and they are now relying on your business to succeed
YC on Finding co-founders
YC on Finding co-founders
Founding teams outperform solo founders
Empathy mapping
Empathy mapping
Better to do it as a group
B2B/Enterprise sales maturity questionnaire
B2B/Enterprise sales maturity questionnaire
B2B/Enterprise sales maturity questionnaire
Digital prototyping
Digital prototyping
Goes through the creation of a digital prototype build from a paper prototype
Creating surveys that work
Creating surveys that work
Creating a great survey is like designing a great user experience
Founding Strava - Focus on a niche
Founding Strava - Focus on a niche
Best source of growth was word of mouth
Make better surveys
Make better surveys
Surveys are very ineffective if done poorly, here is how to do it right
Empathy-Based Prototyping
Empathy-Based Prototyping
Observation as the starting point for innovation
Traction process and common mistakes
Traction process and common mistakes
Goes through the whole traction process quickly
Validating the essential questions
Validating the essential questions
You don't need to build things in order to validate it
Getting traction (bullseye framework)
Getting traction (bullseye framework)
You need to experiment in order to figure out what channel is going to give you traction
Compositing prototypes
Compositing prototypes
Keep all prototypes and keep it out in the open and engage with it
MVP to Minimal Viable Revenue
MVP to Minimal Viable Revenue
Explains the gap between MVP with early adopters and minimal viable revenue (break-even) and then minimal viable traction where things start to take off
Closed vs Open Questions
Closed vs Open Questions
Great examples about when to use closed and open questions
Business models not just product
Business models not just product
A great product does not equal large scale growth
B2C Revenue Models
B2C Revenue Models
Lots of different potential B2C revenue models
Cost per acquisition and lifetime value
Cost per acquisition and lifetime value
Talks to marketing experimentation as well as explaining CPA and LTV really well
All you need is true fans
All you need is true fans
Argues 100 fans paying $1000 per year will be the passion economies future
Needs driven innovation
Needs driven innovation
Finding unmet needs through engaging with and observing patients, family, doctors, etc.
Bring ideas to life with coding
Bring ideas to life with coding
Goes through some of the potential platforms to use for the coding prototypes
Journey mapping
Journey mapping
Goes through the main points of journey mapping
Profit margins by sector
Profit margins by sector
Giant list of different sectors by their margins in the US
Fixed and variable costs
Fixed and variable costs
Definitions and explanation of fixed and variable costs
Business Insights Database
Business Insights Database
Big database of small businesses finances
Breakdown of good homepage
Breakdown of good homepage
Breaks down an example of a good homepage and why is works
Cash & Risk in Entrepreneurial Finance
Cash & Risk in Entrepreneurial Finance
Debt and equity simple definitions and the purpose to put cash into the business
Founder Emotional Fitness
Founder Emotional Fitness
The importance and how-to of self maintenance from Silicon Valley's perspective
Landing page example breakdown
Landing page example breakdown
Breaks down a good landing page and why it is good
Before you judge, brainstorm
Before you judge, brainstorm
Judging new ideas should start by brainstorming yourself about something unrelated
How to create a Marketplace Business
How to create a Marketplace Business
A deep dive into how to create a marketplace business
Revenue Model Flowchart
Revenue Model Flowchart
A diagram of potential revenue models
Deep Dive into Value Propositions
Deep Dive into Value Propositions
A deep dive into creating compelling value propositions
MVP Basics
MVP Basics
Do not build something if you do not know who the users are
Founders Agreement (Australian Example)
Founders Agreement (Australian Example)
Founders Agreement (Australian Example)
Double sided marketplaces
Double sided marketplaces
Platform to help get double-sided marketplaces up
Let your ideas run naked
Let your ideas run naked
Don't be secretive about ideas, they will die if you do
No-code MVP
No-code MVP
Learn all the great things that no-code can do
Engagement ladder
Engagement ladder
You want to increase the engagement with early adopters, this is some ideas on how
Competitor analysis tools list
Competitor analysis tools list
A comprehensive list of tools used to perform competitive analysis of brands and businesses through digital channels.
Startup accountability email
Startup accountability email
Why you should have a startup accountability email list
Back-linking (SEO)
Back-linking (SEO)
A deep dive into how Canva grew through backlinking (SEO)
Building online events to foster community
Building online events to foster community
it’s not as simple as just hosting a webinar. There’s a lot more to a virtual event than that.
Won't scale, so what
Won't scale, so what
Most things don't scale, as a business grows you need to reinvent things anyway
Overview of the raising capital eco-system
Overview of the raising capital eco-system
Great detailed overview of the whole capital raising space from a US perspective
Checking a startup name
Checking a startup name
Checks whether a name is taken across multiple platforms
The Pitch (Good example)
The Pitch (Good example)
This is a great example of a pitch done well
JTBD example interview w tutorial
JTBD example interview w tutorial
Goes through a detailed example of an interview to determine JTBD
Early stage bad pitch, great learnings
Early stage bad pitch, great learnings
Bad pitch example but a great breakdown afterwards
Use stuff when designing
Use stuff when designing
Use stuff (tangibles) they help (1) energise the group, (2) reduce distractions, (3) help to understand value
Mental health & wellness List
Mental health & wellness List
A list by Airtree of mental health services
What Oz VC's are looking for
What Oz VC's are looking for
Goes through what VC's in Australia are really looking for
Validating a startup idea
Validating a startup idea
Goes through one way to validate a startup idea
How customers make purchasing decisions
How customers make purchasing decisions
Lots of good points covered really fast
User interviews 101
User interviews 101
Goes through all the basics
Long tail keyword search
Long tail keyword search
Finds rarely done web searches
Solution interview example and guide
Solution interview example and guide
Goes through the 5 stages of a solution interview with a good examples
Make a beautiful app fast
Make a beautiful app fast
The digital product design platform powering the world’s best user experiences
Telling a convincing story
Telling a convincing story
A good business argument follows this structure
Surveys are subjective at best
Surveys are subjective at best
Surveys cannot be used as validation
Defining a Clear Purpose and Values
Defining a Clear Purpose and Values
Talks about the importance of purpose through the whole business journey
5 steps to a great TED talk
5 steps to a great TED talk
Start with context, create a knowledge gap, introduce the required concepts one at a time, use metaphors where possible and give examples.
Narrowly define your target user
Narrowly define your target user
If the target customer profile is too wide and the feature set to broad the startup is doomed from the beginning
Need statement
Need statement
Goes through the need of having a specific user description
Assumption learning card
Assumption learning card
A good template to ask question around assumptions
CAC < 25% of LTV
CAC < 25% of LTV
Keep the 25 percent of lifetime margin as a customer acquisition cost rule in mind.
Is raising capital a good idea?
Is raising capital a good idea?
Talks with an Australian perspective on international capital raising and the pro's and con's
Brad Feld's Mental Health Story
Brad Feld's Mental Health Story
Success does not make mental well-being
Experiment template
Experiment template
An experiment template to be customised
Intentional silence in interviews
Intentional silence in interviews
Goes through the importance of silence with both good and bad examples
Killing Your Startup By Listening to Customers
Killing Your Startup By Listening to Customers
If you serve all your customers you will eventually become a Frankensteins's monster, instead focus on the customers who would miss you the most as they are most likely to be the most profitable as well
Creating a team charter
Creating a team charter
We will do our best to avoid founder drama
Free cap table template
Free cap table template
A free cap table to assist founders, investors and entrepreneurs easily take control and manage startup equity
Product-Market Fit Engine
Product-Market Fit Engine
Helps establish which customers you should love and which ones you should ignore
To change people, change the environment
To change people, change the environment
Knowledge does not equal change
What and when to use personas
What and when to use personas
Goes through what personas are and why and when to use them (after interviews)
Self-determination theory
Self-determination theory
Basic definitions for autonomy, competence and relatedness
B2B Sales Benchmarks
B2B Sales Benchmarks
B2B channels with the highest conversion rate
Cognitive biases that impact creativity and the innovation process
Cognitive biases that impact creativity and the innovation process
Cognitive biases that impact creativity and the innovation process.
Understanding the Job
Understanding the Job
Goes through the famous milkshake example and explains Jobs to be done
Sample Size calculator
Sample Size calculator
How many people do you need for statistical significance
Everything Airtree
Everything Airtree
Heaps of good stuff for companies that should raise capital
Ideaspies
Ideaspies
Lists various ideas and innovations
What is a prototype & sketching
What is a prototype & sketching
Share prototypes early and often
Don't listen to customers
Don't listen to customers
Customers don't have the answers but you can learn from watching them
Imposter Syndrome by Mike Cannon-Brookes
Imposter Syndrome by Mike Cannon-Brookes
Great talk about feeling out of your depth by Mike Cannon-Brookes
When to use which UX research method
When to use which UX research method
Goes through 20 popular user research methods
Thumb stopping videos in minutes
Thumb stopping videos in minutes
Easily make catchy videos
Problems are opportunities
Problems are opportunities
How do you teach people to see the world as full of opportunities not problems
Power of observation
Power of observation
You need to observe what people are actually doing (toothbrush story)
Success based on luck?
Success based on luck?
Learning from the 'greats' is not a good idea, they are just lucky
Udemy almost died at least 5 times
Udemy almost died at least 5 times
Startups are never a straight line.
Techstars Toolkit
Techstars Toolkit
The best entrepreneurial tips are just a click away.
Six questions to ask before raising capital
Six questions to ask before raising capital
Think through and answer the 6 questions before seeking capital
Strategies to improve delegation and team work
Strategies to improve delegation and team work
Strategies to help with delegation
Ideas don't matter
Ideas don't matter
Turn ideas into action
Design thinking 101
Design thinking 101
Design thinking is both a process and a mindset
Stay close to early adopters
Stay close to early adopters
Airbnb examples of staying close to early adopters
Diffusion of Innovation Theory
Diffusion of Innovation Theory
You need to market to each group differently with different channels
Why VCs Don’t Like Signing NDAs
Why VCs Don’t Like Signing NDAs
Why VCs Don’t Like Signing NDAs
Finding a co-founder
Finding a co-founder
Open communication, some good questions to start with
Getting the first 1000
Getting the first 1000
Goes through getting the first 1000 customers from a consumer app perspective
3 steps to Behaviour Change
3 steps to Behaviour Change
Two systems in our brains: rational (slow) and emotional (fast)
Blackbird Pitch Deck Masterclass
Blackbird Pitch Deck Masterclass
Fundraising is a six month, full time job for at least 1 founder
Why you have to sell
Why you have to sell
You only have 2-3 years to get out there and sell or you'll die
Prototyping a website
Prototyping a website
Fast, easy website mockups for everyone
Leaky bucket
Leaky bucket
You need to pour customers into the top of the funnel
Bias and inequality
Bias and inequality
Being objective is very difficult
Engage first, envision after
Engage first, envision after
Talks through learning by paying attention to what is around you
Value based pricing
Value based pricing
Don't think of price being equal to cost plus a margin
Business Model/ Finance 101
Business Model/ Finance 101
Cash is life. Growth eats cash
Do things that don't scale
Do things that don't scale
If you build it they will come is wrong
Effective online advertising
Effective online advertising
5 great tips on online advertising
Cognitive Distortions of Founders
Cognitive Distortions of Founders
Some cognitive distortions to be aware of as a founder
The subjective value of money
The subjective value of money
The value of your business = the future cash glow +/- the buyers aversion to loss
Value proposition designer
Value proposition designer
A template for value proposition design
Financial Modeling tool with detailed example
Financial Modeling tool with detailed example
How a financial model works for a SaaS company
Building SEO through blog backlinks
Building SEO through blog backlinks
Acquiring links through email outreach is so tough and time-consuming
Rob Fitzpatrick's Startup Library
Rob Fitzpatrick's Startup Library
IP for startups
IP for startups
Goes through all the types of IP in a simple fun way
A/B Testing 101
A/B Testing 101
When and why to use A/B testing
Indie Hackers Library
Indie Hackers Library
Hundreds of entrepreneurs share the stories behind how they've started and grown profitable online businesses.
Australian Startup Movie
Australian Startup Movie
Goes through the startup stories of Canva, SafetyCulture and VinoMofo
Composition of a Seed-stage Pitch Deck
Composition of a Seed-stage Pitch Deck
On average an investor will only look at the deck for 3:44 minutes
Praise the process not the outcome
Praise the process not the outcome
Growth mindset engages with failure in order to improve
Batko on Board Meetings
Batko on Board Meetings
The golden rule is that nothing in a board meeting should be a surprise to anyone
Future scan
Future scan
Pre-Covid Future Scan
Cold emailing investors
Cold emailing investors
Cover the problem, solution, market potential, founding team
Contribution and Breakeven
Contribution and Breakeven
Contribution and breakeven definition and example
JTBD Intercom overview
JTBD Intercom overview
Solutions don’t match people or personas; they match problems.
Product development at Basecamp
Product development at Basecamp
This book is a guide to how we do product development at Basecamp
Legal documents and guidance for Australia
Legal documents and guidance for Australia
The A-Suite, a set of tailored, high-quality legal documents and guidance to help get your company up and running without a significant outlay of time or money
What company do you want to create?
What company do you want to create?
Figure out what kind of business you want to make so that you can move in that direction
Alternatives not competitors
Alternatives not competitors
Most products are competing with alternatives. Alternatives are the other ways your target audience are solving the problem today.
SEM analysis tools
SEM analysis tools
Track and analysis search engine marketing
List of Australian investors
List of Australian investors
This is a crowd-sourced list of active investors in the Australian startup ecosystem
Can't outsource customer acquisition
Can't outsource customer acquisition
You need to have everyone involved during the early sales process
Brainstorm & ideation
Brainstorm & ideation
Brainstorming is just a component of ideation but the skill needs work
How the brain learns (neuroplasticity)
How the brain learns (neuroplasticity)
There is no recipe for learning, no 'one size fits all' (10,000 hours is not true) therefore we need to be personalising education